![]() ![]() While there are certainly different objectives that a person can have for their podcast launch, the main objective of my launch was to get featured in the New and Noteworthy section of iTunes for my show’s categories. There are things you should be doing before and after you submit your podcast to iTunes to help maximize your exposure and attract a large audience for your show. So if you only take away one lesson from this entire article, I hope that it is this: simply uploading your podcast to iTunes is not a launch strategy. When I started my first podcast back in 2013, I didn’t have a launch strategy (actually, I didn’t even know about the New and Noteworthy section of iTunes), and because of that it took me nearly 2 years of hustle to get the same level of exposure for my show as I already started receiving for the Lifestyle Business Magazine Podcast after just a few weeks. The goal with your launch should be to get as much exposure for your show as possible from the beginning. To help increase your odds of success, I’ve decided to outline my entire podcast launch strategy in detail, so that you can follow these same steps and experience similar (or even better) results when you launch your show. You really do need to have a launch strategy to maximize your show’s exposure from Day 1 and avoid getting lost in the sea of podcasts on iTunes. New podcasts are popping up all the time, and some categories have become extremely competitive. But if you don’t have a launch strategy, you will likely be disappointed with the amount of initial exposure your show receives. ![]() If you’re thinking of starting a podcast in the near future, I wrote this article is for you (actually, I also recorded a podcast episode to share the same content, so click here if you would rather listen than read). Hosting a podcast is a great way to share your message, build an audience, increase your authority in your industry, interview other experts in your industry, and attract customers or clients for your business. In fact, I started planning the launch strategy several months before I finally submitted the podcast to iTunes. This definitely did not happen by accident. In the 8 weeks following my launch date (the period in which iTunes features new podcasts in the New and Noteworthy section of the iTunes store), I was able to climb my way up the New and Noteworthy section of iTunes in multiple categories, resulting in some great exposure for the podcast and Lifestyle Business Magazine. I launched the Lifestyle Business Magazine Podcast on Novemand looking back, I am pretty happy with the results. ![]()
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